Hospitality Marketing ROI

Direct-booking economics versus OTA commissions, and hotel loyalty program returns.

Elegant hotel restaurant dining room set for service with warm ambient lighting

Hospitality Marketing ROI October 20, 2026

The Hotel Restaurant as a Revenue Line, Not an Amenity: Marketing F&B as a Brand Driver

Hotel F&B revenue is growing faster than room revenue in 2025-2026. Properties still marketing the restaurant as an amenity are leaving that growth on the …

Hotel reception desk with a small potted plant and printed sustainability information card

Hospitality Marketing ROI October 6, 2026

The EU's Real Green-Claims Deadline: What the Empowering Consumers Directive Means for Restaurant and Hotel Sustainability Marketing

The Green Claims Directive stalled in 2025. A different EU law, applying September 27, 2026, is the one that actually governs 'eco-friendly' claims now.

Guest checking in at a modern hotel front desk using a tablet, warm lobby lighting in the background

Hospitality Marketing ROI July 19, 2026

Agentic AI Booking Assistants: Separating the 2026 Hospitality Pilot Programs From What's Actually Live

Most hospitality 'agentic AI' in 2026 recommends and hands off, not booking autonomously. An operator's map of what's live, what's pilot, and the ROI.