Our Mission
Marketing ROI is an editorial resource for restaurant, hotel, and hospitality marketers who want to measure what actually works.
We publish ROI breakdowns, channel analysis, and case studies that show the math — member acquisition cost, lifetime value, direct-booking economics — so operators can invest where the return is real.
What We Cover
- Restaurants — loyalty program ROI, member acquisition cost, and lifetime value for food-service brands
- Hospitality — direct-booking economics versus OTA commissions, and hotel loyalty programs
- Loyalty — measuring program effectiveness and the metrics that actually predict retention
- Channels — email, SMS, push, paid social, and geo-fenced advertising, compared on return
- Case Studies — anonymized, real-world ROI examples with the numbers behind them
Editorial Approach
- We show the ROI math rather than repeating vendor “success story” claims
- We cite primary sources — industry association data, POS-platform reports, and hotel-industry research
- We distinguish correlation from causation in marketing-attribution claims
- We update our analysis as platforms and economics shift
Our Editors
- Gabriela Sant’Anna — Lead editor. Sant’Anna writes about restaurant and hospitality marketing economics, with a focus on loyalty programs and channel ROI.
- Derek Whitfield — Contributing editor covering hotel marketing, direct-booking economics, and restaurant-technology ROI.
Contact
For corrections, contributions, or editorial inquiries: contact us